Design thinking: Learn creating

What is it?

It is a method that can help any company to assume different problems and challenges in a different way, since it focuses in a very specific way on people who are affected by something in particular, Design Thinking has several advantages.

It proposes to create solutions that adapt to the needs and tastes of each user who may have the problem, through a method that conceives the test-error. It assumes it as part of the process to reach the solution, repeating this process as many times as necessary, until reaching the expected result.

If we analyze it from a broad perspective, Design thinking, is a way of learning by creating, it is a constant search to create solutions and overcome difficulties that may happen in the daily base of any company. And not only it is an effective and productive method, but you also avoid high costs that other traditional methods might have. In addition, you can be sure that you can rectify at any time, however with other methods you do not make sure that there can be a turning back if something goes wrong.

How is it done?

Design Thinking proposes a very easily implemented methodology in the company. It is divided into 5 steps:

Infografia en ingles

1. GET STARTED: For this step it is importante that the main source of information is people, and what they experience in relation to a specific issue directly related to the product, service or business operation. And it is not enough just to observe the group from a distance, you have to be involved in the group and experience first in order to understand better the needs, problems and desires.

2. DEFINE THE PROBLEM: After we have put ourselves in the shoes of people who are trying to solve that same problem, the objective is to find out what are the areas of opportunities.

Continuing to specify what are the challenges that must be solved and that will lead us to seek an innovative solution.

3. SHUFFLE THE SOLUTIONS: For this point it will be crucial to contribute as many ideas as possible and thus be able to observe different perspectives, something indispensable to find unusual solutions to the problems mentioned before.

Although some of the proposals made may sound crazy or even ridiculous, all the points of view that are proposed should be considered valid. Remember to encourage participation and make sure that people never feel intimidated. It is important to have in mind that the solution to a problem may come from where it is least expected, and normally the most extravagant ideas are those that create radical and innovative solutions.

4. DESIGN THE SOLUTION: The idea is to make the solution tangible by creating a physical or digital prototype. And it doesn’t matter if it is super advanced technology or done in a more rudimentary way, but this will help us see the solution clearer and be able to make gradual changes if necessary.

5. EVALUATE AND TEST THE PROTOTYPES: This is where you will be able to interact with the prototype and we can see if it is really useful, in addition to receiving feedback from other people and also perfecting it. This point may be the longest, since we can see that it does not solve the problem or that we have not defined it well. So here comes the test-error and go improving it until you find the key.

Case studies with Design Thinking
In order to verify that it is a really useful tool, we have chosen the case of AIRBNB. They started the company by billing around € 200 per month, but realized that their business model was not viable.

It was then that they started looking for solutions, and implemented the Design Thinking strategy to their business. The founders, put themselves in the shoes of their customers to really know their needs. From there they began to analyze possible mistakes and speak directly with their clients to know exactly the weaknesses presented by their platform. They were modifying things until they came up with the exact formula to become what they are today.

If you want to know more about innovation tools, we recommend this other post, “Team Canvas”, a tool for consultants and leaders who aim to achieve the alignment of their team, conflict resolution and productive construction through the canvas method. Quick of the objectives of the same.

If you want to continue talking about design thinking, contact us here.

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